New Italian Art began in 1969 with a merging of the experience of sector specialists who had developed new jewellery styles and make an art of their profession. Continual research in the field og aesthetics, materials and classical designs in modern re-interpretations are the elements of this firm's image: a modern image and very much in line with current trends but which does not betray its origins, the perfect forms of past eras and traditional craftwork methods, which offer a source of inspiration and a logical and highly educational point of reference.

New Italian Art is a firm that has created its solid reputation with jewellery of very great stylistic value. The entire production process and great care taken when choosing precious gems offer a definite guarantee of quality and continuity.

Since 1987, New Italian Art has been operating in the centre of Valenza in one of the city's ancient palazzi, where a team of experts coordinates both the production and commercial activities of the firm.